[CTIA Wireless 2011] RCR Wireless Partners With Scanbuy to Bring QR Codes to Publications & Events

Scanbuy(www.scanbuy.com), the global leader in mobile barcode solutions, today announced that it has partnered with RCR Wireless News (www.rcrwireless.com), the premier news source for the wireless communications industry, to provide ScanLife mobile barcodes for their line of publications and events, including their website, daily eNewsletters and printed special editions. The mobile barcode platform will provide readers fast and easy mobile access to RCR Wireless from anywhere, anytime.

ScanLife QR codes give RCR a tool that will make some of their traditional media more engaging and mobile friendly. The technology will be launched this week at CTIA Orlando, Florida to give visitors all the information from RCR’s diverse line of publications without having to search a web browser or pick up a printed edition. Codes will also link to Twitter feeds, daily newsletters, and new content. ScanLife’s barcodes can be updated at any time, giving users the most dynamic news and information by scanning the same barcode at different times.

“The partnership between Scanbuy and RCR Wireless News opens up a new wave of the future,” said Mike Wehrs, CEO and President of Scanbuy. “With the 1600% increase in scans last year, more and more people use scanning for everything from getting reviews to obtaining coupons. We are thrilled to be partnering with one of the leaders in the wireless industry, and this is a fantastic way to show how this technology can be used to deliver instant access to content. Plus, RCR Wireless can collect important analytical information about their readers such as what is being scanned most and where they are from.”

ScanLife codes have been featured in numerous successful campaigns including Target, Heineken and Verizon.
“Our mission is to connect the industry online, in person, in print, on video and now using mobile phones as a more effective means to distribute content,” said Jeff Mucci, Group Publisher of RCR Wireless. “The ScanLife system allows us to instantly distribute all forms of content to our readers without the high cost of print material. Users are given immediate access to the RCR publications straight to their mobile device.”

For more information on RCR Wireless News or other mobile barcode campaigns, please visit www.scanlife.com. To get the free ScanLife application, go to www.getscanlife.com from your mobile browser.